Use a blog to promote your business

       There are 600+ corporate bloggers at Microsoft. They use blogging as one of their greatest marketing assets, generating an astonishing amount of online and offline word of mouth interaction. Microsoft takes blogging seriously and these blogs are all linked to the corporate site. They help put a human face on the corporation by injecting individual's passion for the company. What they are really involved in is building relationships on behalf of Microsoft.

       A blogs or 'weblog' is a regularly updated internet journal of organized personal thoughts made usually by an individual. In the business world this may be either as an official corporate blog or in an unofficial capacity. Business blogs usually incorporate news, issues, and ideas and speak to customers, vendors and employees. What makes blogs unique is that they link with other blogs and websites and solicit comments making them the ideal platform for an ongoing dialogue. Blogs are inexpensive, easy to set up and use, and require no technical skills such as HTML. The collective term for blogs is the blogosphere.

       The blogosphere continues to grow. Technorati the leading web search engine is currently tracking 19.6 million blogs. About 70,000 new blogs are tracked every day. The total number of blogs continues to double every 5 months or so. There are between 700,000 and 1.3 million blog posts made every day. Both Google and Yahoo are introducing blogs search engines. Yahoo is currently showing a beta version of blog search results alongside their news results.

       News travels fast through the blogosphere. In times of disaster such as Hurricane Katrina or the London terrorist attacks, blogs were instrumental in getting news, photos and opinions out at a remarkably fast rate. They often beat journalists for the scoop on news or scandals. In fact you can be sure that these days' journalists keep a close eye on blogs and use them as a source for stories.

       What does this growth in blogging mean for your business? It means that you should give serious consideration to adding a blog to your business. However you should also consider whether a blog would fit in with your business objectives. Because of the different tactics that blogs can be used for you may want to weigh up the options as to what benefits it can offer you and your business.

Increase your Web Presence
If you have an established online business you can add another vehicle to communicate your message and pass information on to your clients. Because blogs continually have new content they are indexed regularly by the search engines. It is another way to get your name and your products out into the search engine space. You can also use your blog to target additional keyword phrases.

Interactions with Customers
Your blog can be used to build stronger ties with your customer base. The opportunity to exchange information and expertise is one of the main reasons that explain why corporate blogs have grown in popularity in recent years. Corporations have recognized their customers are using blogs to self publish their opinions about products and services. This has led to customers getting actively involved in business situations such as product development.

Branding Tool
Use your blog as a branding tool for your business. It's an effective way to get your brand message out there. Your brand represents an exchange of ideas between you and your audience. It is a relationship. Brands exist in the mind of your customer therefore brands that aren't in touch with their customers miss out on innovation opportunities.

Corporate Communications
You can use your blog to speak directly with the media. There has been an ongoing debate as to whether blogs should replace the press release as the main corporate communications vehicle. As far as I am concerned both will do a good job and each has their own unique value.

Business Marketing
Blogs are being utilized more and more as a business marketing tool. And this is creeping into more and more business areas. Word of mouth advertising and independent testimonials are two major benefits of running a marketing focused blog. This is a great alternative to advertising. Blogs can also attract and develop a regular audience for your message and foster an atmosphere of trust.

CEO Blogs
A CEO blog is a way to speak directly to customers and vendors. And it can be used to advance industry issues. There are pitfalls of course. Saying something controversial may be picked up and reproduced in many locations. However some controversy is good as it gets people engaged.

       A blog does require a commitment from you. Remember that writing and maintaining a blog take time. You should really have an interest in writing and communicating with your readers. A blog also requires an injection of personality.

Few tips for successful blogging

       Blogs can be a very marketable and very profitable tool if used correctly. Profiting from blogs is just a matter of grabbing the attention of an audience and not doing any actual salesmen selling. In this article you will learn the 13 most essential steps to successful blogging.

1) Where to start?
       You should begin your blog with a free blog hosting service such as Journal Home or Blogger. Starting with a free blog hosting service allows you to begin blogging instantly without having any advance knowledge of scripts, hosting, or programming. It allows you to focus on your content and not the internal maintenance of the blog. The best benefit of starting with a free service is, in the case your blog doesn't become successful you do not lose any money or are you left holding the bill. The great thing about a blog is that they are organized in chronological order, your latest entry is displayed first. When your blog traffic grows greatly and you are ready to upgrade to your own domain then you can simply make your last blog entry the announcement of your "move". Simply add a last entry stating that your blog has "moved" and type the new blog URL address. Which directs visitors to your new blog site, keeping your following, without a major inconvenience to anyone. Upgrade as you need to...but only when you need to!

2) Niche
       A niche is a targeted product, service, or topic. You should first decide on a product, service, or topic which interest you. Choose an area which you can enthusiastically write about on a daily basis. You can use keyword research services like Google Zeitgeist or Yahoo! Buzz Index to find popular searched topics. It does NOT matter if your topic is popular as long as there is a audience for your topic and the topic is precisely focused then your blog should be successful. Anything can be considered a niche as long as it has a target audience no matter how large or how small the audience is. A blog about your cat can be a niche or a blog about the species of the cat family can be a larger niche market, if there are people who are interested in hearing about your cat or the species of the cat family...you can even choose to build your audience for a market which an audience does not exist, but first you must build your blog.

3) Update Daily (nothing less)
       This step is a must and not a suggestion. Updating your blog daily not only keeps your blog more interesting to readers, but it also gives your blog fresh content on a day to day making it more appealing to search engines. Not updating your blog on an occasional holiday or one day here and there is understandable to most, but missing days at a time or weeks is unacceptable and will most likely result in your blog being unsuccessful. To keep your blog traffic and retain your visitors interest it is a must to update your blog daily with multiple entries. You should try to update your blog everyday with at least 3 or more daily entries. The best way to accomplish this is to set aside 1-2 hours a day for tending to your blog and adding new entries. It may even be wise to schedule a set time which you dedicate to your blog each day. Give yourself work hours and treat your blog as a job, what happens if you don't come to work for days or weeks...you lose money or worse you get fired! Same applies here...if you don't update your blog for days or weeks you'll lose visitors.

4) Traffic
       It's no secret. You must have traffic to profit from blogs. There are numerous ways to build traffic. Paid advertising, free advertising, viral marketing, search engine marketing, RSS/XML feeds, and word-of-mouth. You should always use your blog URL address in the signature of your email, forum discussions, message boards, or any other communication media. You should submit your blog URL address to search engines and blog directories. You should submit your RSS/XML URL feed to blog ping services like Technorati, Ping-O-Matic, and Blogdigger. You should confidently share your blog with family, friends, co-workers, associates, and business professionals when it relates. Many blogs can be considered as a collection of articles, for this purpose you should submit your blog entries (those that are valuable and lengthy articles) to content syndicators like GoArticles.com or ArticleCity.com. Once submitted your articles can be picked up and published by others. The trick is to make sure you include your Blog URL address in the "About the Author" passage. What this does is create link popularity and backlinks for your blog, when someone picks up your article from the syndication then publish the article on their website the "About the Author" passage is included with each publication and the link you included is followed, crawled, and indexed by search engines. Imagine if your article is popular enough or controversial enough to produce 10,000 publications across the web. The search engines is bound to find your site in no time with that many publications and credit you a authority on the topic, in return increasing your rank on search engines. The small effort of writing a well written article is rewarding. You should try to write at least 1 full length article every week for syndication and submit your article to at least 10 article syndicators.

5) Track Your Blog
       How do you know if your blog has traffic? Just because no one is leaving comments doesn't mean your blog isn't growing. Many visitors do not leave comments but they are returning visitors. I know it sounds crazy but with blogs people are more interested in what "you" have to say! Many visitors do not comment their 1st, 2nd, or 3rd time. Some do not comment at all, but are active daily visitors.
       Tracking your blog does not have to be overly sophisticated usually a simple free page counter like StatCounter.com or Active Meter will do the trick. Install (copy/paste) the code into the html of your blog template and start tracking your visitors. Its better to use a service which gives you advanced traffic analysis, such as keyword tracking information, referral information, and search engine information. Visitors, returning visitors, and unique visitors should be standard for any page counter service you choose.

6) Listen to Your Audience
       When using the proper page counter you should begin to see how others are finding your blog and if through search engines then which keywords are being used to find your blog. If constantly your blog is being found by 1 or more keywords then focus your blog around those keywords to make it even more powerful. When writing entry titles and entries use the keywords as often as possible while keeping the blog legible and interesting.

7) Multiple blogs
       Use multiple blogging accounts to attract more people. This means you should have a blog with JournalHome.com, Blogger.com, LiveJournal.com, Blog-City.com, tBlogs.com, etc. The more blog accounts the better. You can copy/paste from 1 blog to all others. Having different blog accounts is like having a publication in different newspapers. This enables you to attract more visitors and this also increases the chance that 1 of your blogs will be in the search engine results for your focused keywords.

8) Short & Concise
       Aside from the lengthy article a week for syndication and publication your blog entries should be short & concise (if you can help it). Sometimes there are exceptions to the rule and you have no choice but to blog lengthy entries, but try to avoid this as much as possible. You do not want your blog entries to become hours of reading. Visitors like to easily find information and skim through your entries. It is good to be detailed and provide useful information, but do not include useless information or run away sentences that veer away from your topic.

9) Digital Art
       Try to include non-advertising graphics, pictures, photos, and art in your blog entries. Not too much. Once a week is fine. Graphics can sometimes bring your blog to life. Of course, the content of the blog is the most important aspect and you do not want to overshadow your content with graphics, but displaying graphics can add a bit of spice to the blog. Be choosy about your graphics and make sure they fit your entry topic. You should add content with the graphic, at least a caption. Original graphics, photos, pictures, and art is recommended.

10) Keep it Personal
       A blog is most successful when it is kept personal. Try to include personal experiences which relates to the topic of your blog entry. Stay away from the business style of writing. Write with a more personal style and use first-person narratives. Do not write any of your entries as sales letters, instead share product reviews and personal endeavors.

11) Interact With Your Visitors
       You now have the traffic you deserve. You should begin interacting with your visitors. Create a regular theme such as: "Monday Money Tip" or "Picture of the Week" which entices your readers to look forward to each week.
       Give your readers advance notice about a product, service, or topic which you are going to review and then talk about later. If the President was scheduled to give a speech then in your blog you should state that you "will discuss the speech and give your opinion after the speech airs. Comments will be appreciated".
       Try your best to find exclusive information that not many have. Do not disclose any confidential or secret information which is deemed illegal or can potentially get you into trouble, but try to get the scoop before everyone else does. Such as: If your blog was about Paris Hilton (the socialite) and you had a blog entry about "Paris Hilton Getting Married" then it would be interesting to your readers if you had a actual picture of Paris Hilton engagement ring. Give your best effort to dig and search the internet for exclusive information and you will possibly come up with something useful. Your readers will appreciate this and they show their appreciation through word-of-mouth referrals. Imagine how many readers will tell their friends, family, and others about information they only can find at your blog.

12) Make Money
       Once your blog has gained some real momentum and your blog traffic is increasing then it is time to start thinking about turning your traffic into profit. You should use contextual advertising, like Google AdSense or Chitika. Contextual advertising is usually text links which use the content of your blog to publish targeted ads on your blog. The payout is usually based on a pay-per-click model, meaning for ever click an ad receives you are paid a small percentage of the profits. In addition to contextual advertising it is good to also use graphical advertising such as: BlogAds.com, Amazon.com, MammaMedia, or General Sponsored Advertising.

13) You're a Professional
       You're a professional now! What are you still doing with that free blog hosting service? It is time to upgrade to a domain hosted solution. You need to get a web host and choose a domain name for your blog then check its availability. Select the blogging software you wish to use, such as: Squarespace.com, WordPress.org, MovableType.org, etc. When you have your new blog domain setup and ready for traffic then it is time for you to announce your move on all your previous blog accounts. Your last entry to the blog should be a "move" announcement. The title should be "Moved" and the blog entry should state something like "Old Blog has been moved to New Blog please follow and bookmark this link for future reference. This way all returning visitors and new readers should not have any problem finding your new blog domain.
       At the level of a professional blogger you may want to team up with 1 or more other bloggers. This will create a more interesting and more powerful blog. The old saying "two heads is better than one", more authors mean more advertising and exposure because each author will have a vested interest in the blog. The idea of a team blog is to make it profitable and rewarding for all authors, while continuing to target the blog topic and keeping the blog interesting for visitors.

       Following these blogging techniques should make your blogging experience much more rewarding. There is no guarantee that your blog will become popular or a household name, but the effort should at least put you one step closer. Making money online is not an overnight experience like many may think, but making money online is definitely a foreseeable possibility. As well, growing popularity on the web is not an overnight experience, but through time, dedication, and persistence you will be rewarded with all the royalties of blogging.

Blogging - The Ultimate Internet Marketing Tool

       You can find just about anything and everything under the sun in the many blog pages and blog after blog. Online advertising tapped into the tremendous potential, as blogging became more and more popular, as did the every growing audience. The outline below describes 5 reasons why doing business online by blogging, is the best Internet marketing tool today.

       Blogging arrived on the Internet marketing scene in the late 90s. It originated as a way to Blogging and Internet Marketing comment on an existing webpage, an opportunity for visitors and readers to react or voice their opinions. It opened the door for real-time, 2-way conversations, even highly charged debates, among bloggers and blog visitors. Blogging has evolved into pages and pages, blog after blog of personal opinions on just about anything and everything under the sun. As it became more and more popular, online advertising tapped into the tremendous potential and ever growing audience. Doing business online today by blogging, is a smart choice for the following 5 reasons.

1. Blogging is easy.
       The simplest way to get your information, your products, and your services on the Internet is through blogging. No special skills are required... most Internet users can read, type and at least click a mouse. Think of a blog as a virtual tablet of paper and you simply write your ideas, experiences, new products, and service descriptions down and if well written, the truth behind your articles will entice your readers, or blog visitors, to want to know more about you and what you have to offer. So basically, if you have a computer and an Internet connection (who doesn't?) then you can blog and advertise.

2. Blogging is authentic.
       In this day and age where advertising saturates our lives, we question the credibility of most advertising claims. However, in the , your blog content will represent a Blogging and Internet Marketingmore personal aspect of who you are and what you have to offer, establishing your credibility up-front. Reading blogs about first-hand product use is like talking to people about their first-hand experience. Consumers want to purchase with confidence. Your potential customers will "get to know you" first, then naturally want to buy from you once you earn their trust.

3. Blogging is free.
       There are many reliable and respectable companies offering services which include hosting and blog (CMS). With a free blogging service you can create a professional and profitable blog at no cost. Any opportunity for free Internet marketing tools is definitely a bonus especially for a start-up business. Needless to say, there are also and they too have their advantages. These services may warrant your considerations either once you get your free blog generating revenue, or if you know up-front your blog will require advanced functionality.

4. Blogging builds credibility.
       Your blog readers want credible information, answers to their questions and solutions to their problems. Blogging about your experiences and skills in a particular industry, regularly, will ensure your readers they can depend on you to give them what they want. As such, you become an expert that they routinely turn to; the benefit is that more readers visit your site and more bloggers link to your blog. As companies and professional organizations notice the growth of your readership base, they may soon get in touch with you for advertising on your blog page, or make you an affiliate, which pays for every referral generated from your blog site.

5. Blogging builds your market share.
       Unless you are already famous, chances are, only your Mom and close friends are reading your blog. Mom has a lot of friends, and your friends have friends, and they let them know how interesting your blog site is, but you can't depend on this circle of blog visitors to sustain your profit base for long. You should be using the following to build your market:

- E-mail - Today, is rapidly surpassing the popularity and effectiveness of email to quickly and effectively reach your target market. In this age of speed and quick access, logging in and downloading email is simply taking longer than clicking into a blog. Long gone are the days where we email pages and pages of information. You can now, simply shoot a very short email with a link to your blog where they can find the information in its' entirety. Also be sure to include a signature in every email you send, to anyone, with a link to your blog.
Blogging and Internet Marketing-Subscriptions - An easy way to build your blogging audience, which in turn increases your market share, is to offer readers a . As a subscriber, they can receive email notifications when you update your blog, or when you have "special" offerings for subscribers only. It is very important though, to be responsible with your subscribers email addresses. The last thing you want is a comment on your blog that you are a spammer.
- Understand your readers - It's important to be knowledgeable and constantly monitor your readers needs and wants. A simple survey, every few months will aid you in keeping your finger on the pulse of what your readers will benefit from the most. Additionally, you'll be able to gather profile information and advertising preferences. By asking your readers to give you feedback on a post, an ad link, or a trial that you shared, it's like interviewing your readers without the commitment and intrusion of a face-to-face interview. Your readers will also appreciate the fact that you care, and you are willing to listen to them, especially when you implement things on your blog specific to their feedback.
- Join a blog network - Be active and productively participate in a that share the same industry, interest, readership base, payment mode, etc. Consumers find credibility and convenience in clicking one link to several real bloggers about a single subject. The links back from these relative blogs will improve your search engine optimization and at the same time, help build even stronger credibility for you with your blogging audience.
- Use RSS Feeds - RSS feeds are the fastest growing technology on the Internet today. As such, having to your blog is definitely another means of generating awareness for your readership base. Having a variety of feeds can add interest to your blog site and offer your readers the ability to zero in on the exact information that is of most interest to them.
       Give your business a boost by effectively using blogging as an Internet marketing tool. Put your blog readers needs first, build a strong, credible base and become the authority in your niche and the profits will naturally follow.

Smart Businesses Involving Blog Marketing

Blog marketing is the latest way your business can attract more customers. Blogging has transformed since the time it started as an online diary. People are finally using blog marketing to market their streamates business. Companies, government agencies and individuals are all negotiating their place in the blogosphere.

Blogging is at the hub of modern marketing and social xlovecam media. Social networking sites like Twitter are taking the blog to a whole new level. Anyone can start a blog and write about anything they want. If you have been thinking about starting your own BoundGangBangs blog, then you need to get ready to do a little work, because to be successful, you need to be consistent.

Blog Marketing for Beginners

Novice bloggers may cut their FuckingMachines on a free blog site, like WordPress or Blogger, only to realize that no one in the world is finding their blog. While some people give up, others persist, and what they find, is that there is more to writing a HogTied blog than simply writing. To market a blog successfully you will have to pay attention to search engine optimization, directory listings, link building, and other Kink BDSM techniques.

If you are tenacious enough to figure out what has to be done, and then you are energetic enough to do it, you can actually be very successful at marketing with a BoundGods.com blog. However, it takes more than simply writing the blog to successfully market with one.

Blog Marketing Pays

If you are an amateur blogger, though, do not be discouraged. Getting all of your friends to read your DeviceBondage blog is a great way to start out. Then if your writing is really good, you may expand from there, because friends tell friends about things that they like. This is a great way to build a DivineBitches following. By creating a quality blog, you can start small and build a healthy following.

If you plan to start slow and gradually build up your EverythingButt audience, you can have a lot of fun with your blog. As you are deciding what you want to write about, simply pick a FreeHardcore subject that you like. Try to keep it specific. For example, a high speed internet connection is better than dial up. If you like to comment on the news of the day, you may choose political KinkOnDemand commentary. The topic really does not matter, because if it interests you it interests other people too.

Blogging is no longer the MenInPain novelty that it started out to be, and no one really cares what you had for breakfast today. So do everyone a favor, and only write if you have something worthwhile to say. If you put a little PublicDisgrace effort into finding a topic that is interesting, you will eventually build a loyal following of readers.

As you are writing your blog, you do want to incorporate a few NakedKombat techniques. You can easily add tags and keywords, and you will want to submit your site to some indexes and listing directories. If you are just starting out, you may want to jump in with a community of bloggers who read and respond to each other's blogs. However, at the end of the day, if you want to build a large SexAndSubmission.com following, you need to have something interesting to say.

Blog Marketing Hazards

If you are thinking about starting a blog, you should be aware of some of TheTrainingOfO things that can go wrong. If you choose to expose your personal life, do not assume that you will necessarily stay anonymous. Your identity can be revealed, and you may be causing harm to TheUpperFloor people by association or things that you have included in your blog. Lawyers have a field day with this kind of activity, so think before you write.

Blog Marketing Bonuses

However, if you are ready to stand by what you san, you can be wildly successful as a TsSeduction blogger. Used in business, blogging is a valuable tool, and when it is used with social networking for product promotion, the results can be staggering. A UltimateSurrender blog makes a product personal and it makes the company approachable. It can also add a face to a faceless entity, which makes people comfortable.

Blogs are today's WaterBondage history being recorded. Blogging is a form of writing that will remain. Blogs are today's soapbox. If you have something to say, a blog gives you a forum where you can reach literally millions of WhippedAss people, so remember that the next time you are putting together marketing ideas for your product or WiredPussy service. Blog marketing is one of the most effective ways to get your message out to millions.

Developing a blog marketing strategy for beginner bloggers can be as complex of as basic as the blogger would like it to be. Nobody will tell you that you need to buy advertising and keywords in order to make a successful blog. In fact, finding the correct niche can be a marketing strategy within itself.

In fact, that is the first step in developing a blog marketing strategy. Determining your Niche market and establishing keywords that will perform for you within that niche market. From that you will be able to determine how aggressive your marketing will need to be. Heavily populated niche markets, such as Making Money On-line or almost anything financially related are going to be very difficult markets to crack. And for beginner bloggers, I would not recommend they start with such topics. And especially if they intent on trying their hand at the free blogging platforms.

There are several tools available to bloggers to help determine niches. Google's AdWord Keyword tool being one of them. Using Google's tool, you can determine how often a specific keyword is being search and with that you can determine if your keyword choices are viable options for your blog.

Once you have determined your niche, you should establish a few primary keywords for your blog. Some of these should show up within your URL, and they should appear in your blog Title and description. Along with that, they should be words that are occasionally repeated within your blog posts. This too is a step in your blog marketing strategy. Keywords and Keyword density is a fundamental stepping stone for search engines. They use these keywords to establish content relevancy to a specific market. It would serve you no real good if your blog shows up in unrelated search engine results pages. And Keywords are the primary way for search engines to control this.

Once you have established a niche and your primary keywords, It is important to write posts daily. Consistently adding content alters your Blog's RSS feed, so, submitting your blog to feed directories give you the opportunity to be indexed every time you add new content to your blog. Along with adding more pages to your blog, this increases your visibility.

Now that you have been adding content and you have set up your rss feed to feed directories. It is important to start to find other bloggers within your niche market, blogging in many ways is a community and reading and commenting on others blogs within your market will help generate readership and blog awareness. This should be one or your primary blog marketing strategies, you should be reading and commenting daily.

Backlinks and backlink building is of paramount importance when establishing a blog marketing strategy. In fact, many people will tell you backlinks are more important than the content itself, and in many ways it is, but how do you generate backlinks? Well there are many opportunities on the web to generate your own backlinks. Through account profile pages, through article commenting, through article writing, and social bookmarking, just to name a few.

Another very useful step is related to several of the topics already talked about, and that is guest blogging on others blogs. This increases your visibility to new viewers, it establishes new and strong backlinks and it creates a business connection with other bloggers within your market.

 
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